Showing posts with label launch. Show all posts
Showing posts with label launch. Show all posts

Tuesday, March 12, 2013

The New CraftGeer.com is Now Live

After about two months of hard work, and selling a ton of CraftGeer Snifter Glasses on a site we weren't too proud of, the brand new CraftGeer.com is finally live.

CraftGeer is the world's first premium lifestyle brand, aimed solely at the craft-beer-loving community. CraftGeer.com offers high-quality men's and women's "geer," which now includes t-shirts, polos and "headgeer." CraftGeer.com also features the iconic GraftGeer snifter glass, which has gained popularity by many early purchasers have been sharing with their craft-beer-loving friends by using the hashtag #craftgeer on Instagram and Twitter.

CraftGeer.com is the brainchild of the husband and wife team of Joe Simonovich and Jennifer Polino. The two love craft beer and the craft-beer community so much, they gave those leaving their wedding in 2010 the gift of a 750ml bottle of a custom-brewed wit beer, made using their favorite coffee, Peet's Major Dickason's Blend.

"CraftGeer is not a site put up to make a quick buck selling a few cheap shirts and subpar glassware," said CraftGeer co-founder, Jennifer Polino. "CraftGeer is a brand built to stay, we're already looking into 100% custom glassware designs, and some Spring and Summer, casual apparel choices that will really make people take notice."